Charities are build by donors. Get to know them better.

Blakely Affinity Surveys

Know your donors to optimize your offering.

Using multi-question analysis, we can identify new segments of engaged donors, high-value potential, and prospects for additional giving. 

It provides in-depth insights into donors’ motivations and needs.

“The affinity survey has gone deeper than standard donor satisfaction surveys and given us a greater understanding of our audience’s needs and motivations. This has enabled us to build meaningful journeys and experiences, identifying areas of opportunity to help improve the value of our donor portfolios.” 

Alisa Mackay 
Director, Direct and Digital Marketing 

The results of every Affinity Survey are geared towards action. They’ll offer concrete solutions to your fundraising challenges, from longer-term strategy to quick-win tactics. Our Affinity Surveys can:

  • Give you the human insight to foster a connection with your cause
  • Create a two-way dialogue to better understand donors
  • Identify growth prospects and the drivers to increase their support 
  • Uncover additional segment and audience profiles to better targeting messaging and elevate the donor journey
  • Empower you with actionable insights to use immediately
  • Aid in the development of your brand proposition, your products and your donor journeys.

An Affinity Survey is more than a standard donor satisfaction survey.

Every lasting relationship is built on understanding. Your key to success is creating a meaningful connection with donors. It begins with a discovery sessions to align on objectives and audiences. Our data experts will then analyze your segmentation and donor profiles to design a bespoke survey with key benchmarks in mind. We’ll deploy the survey and analyze the results to create a robust report with strategic recommendations. 



A donor and non-donor survey designed to give big picture insight, proposition direction and identify pockets of opportunity.

Product Development

Taking a particular type of giving e.g. mid-value, monthly we will explore what offer and test product features and benefits will inspire conversion, retention and upgrade.  

Annual Donor

A donor survey across OTG, Mid-Value, Monthly and New donors that can help with designing experiences, fundraising propositions and identifying opportunity and priority audiences.

Affinity Pulse

A shorter version that focuses on the metrics that matter for a great donor experience.  

Find new opportunities in existing donor portfolios. Interested?

If you are interested in learning what Affinity Surveys could mean for your fundraising program, fill out the form and we will get back to you shortly.