The Blakely BENCH Report

Measure your past success. Find your future opportunities

We believe in a simple principal: you can’t build without measuring first. And we’ve got the right tools for the job. The BENCH is Blakely’s proprietary benchmarking report. It measures up to 15 years of past performance across all areas of your business. For over 20 years, it’s helped our clients identify their strengths, weaknesses, and opportunities.


Get the data
you need to succeed

BENCH Reports measure historical performance to identify important trends. From retention levels to mid-value giving, monthly upgrades to channel growth, they can identify your strengths and ways to improve. BENCH Reports also benchmark your success against other charities to help you see opportunities for growth.

BENCH can help answer key questions about your performance:

  • How is my program doing?
  • How is retention trending?
  • Is there a particular donor segment I need to focus on?
  • What is my Lifetime value by channel?

Where long-term trends meet real-time solutions

BENCH analytics let you see key trends across your donor base (new donors, OTG, monthly and mid-level) to optimize each segment. Measure across calendar and fiscal years, diving deep into segment and channel performance. This allows you to plan your annual investments, manage risk and find opportunities,

By combining a big-picture view with laser-focused measurement, you can proactively pursue growth instead of reacting to problems.

All with a comprehensive analysis and strategic recommendations from Blakely experts.

BENCH offers you a comprehensive report, with five years of macro trends and KPIs to measure your performance across multiple audiences. It also includes a consultation session with Blakely experts, giving you a wealth of insights and advice.

A complete benchmarking solution in one simple package

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