Accelerate your marketing strategy by understanding your audience

Blakely Analytics: Driven by data, informed by insights.

Our proprietary benchmarking tools, custom affinity surveys, and market analyses are the basis for all our strategies, right down to channels and tactics. And our research into global best practices can keep you at the forefront of fundraising innovation. Simply put, everything we do is guided by insights.

Dashboard of key Annual Giving KPI’s, updated monthly:

  • Monthly updates
  • Accessible from anywhere you can get an internet connection
  • Focus on key KPIs that provide insight into how your program is performing today (no more waiting until end of year)
  • Support identification of gaps so you can pivot strategy as you go

Digs into donor needs and motivations to build relevant donor experience

  • Donor Motivation
  • Current Touchpoints
  • Content Needs
  • Cross Marketing Opportunities
  • Donor Satisfaction
  • Connection Strength
  • Proposition Testing

Detailed core analysis that covers:

  • Acquisition
  • Retention
  • Re-activation
  • Channel activity
  • Monthly and mid-level programs
  • Additional modules that cover Legacy, Tribute & Major Giving

Our customized research and reporting tools can optimize performance to achieve your goals.  

“Through analytics and insights Blakely has helped us build and grow both from a revenue perspective and from a donor experience perspective. The analytics and research insights have enabled us to drive the program forward and enhance the donor journey.”

Rowena Browne, Chief Development Officer, The Mustard Seed

Let’s chat

Blakely experts will be happy to show how our advanced tools can help you craft a data-driven strategy, regardless of your scale and mission. Really, we just love talking insights!

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