Lori Cullum

YOUR WHY

I love being part of an organization where we share a united passion and dedication towards helping to make a difference.

FAVOURITE ICE CREAM FLAVOUR

If it’s Haagan-Dazs, I’m not picky.

Giving Tuesday: A Day for Change, A Chance to Grow

The Thanksgiving season is nearly here – with an emphasis on the “giving.” Conceived a decade ago as a counterpoint...

Creative Digital Fundraising Donor Experience Fundraising Strategy Hot Topics Integration

Perception is Driving the New Reality in Mid-Value Giving

Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement...

Fundraising 101 Fundraising Strategy General Hot Topics Insights & Analytics Market Research

The Odd Couple: Strategy and Creative closer than ever

A greedy man has a bad dream on Christmas Eve. A pair of teenagers date even though their parents don't get along. Six guys take a ring to a volcano. You know the stories, but when they're told without feeling or style, they don't sound so…epic. Same with marketing. The power of good marketing is how it balances the emotional resonance of creative with the analytical thinking of strategy.

Creative Hot Topics