Blakely Fundraising: Affinity Surveys

Donors fuel your mission.

Get to know them better.

You know the gift. Our Affinity Surveys understand the giver.

Unlock actionable

donor insights.

Our Affinity Surveys uncover your most committed donors—those with the motivation, intent, and potential to give more, stay longer, and leave lasting gifts. Often hidden in your database, these high-affinity donors go unnoticed if you rely solely on transactional data.

I want to learn more

Our Affinity Survey results drive action—with clear solutions for both strategic goals and quick wins.

Identifies people with high affinity and gives direction on how to engage them, acquire more of them and convert them
Identifies how to develop stronger affinity by elevating the donor experience for key audience groups
Generate leads for legacy, mid value and sustainers
Measures donor experience

If you’re not measuring, you’re guessing.

Every survey we conduct measures connection, donor needs, prospect identification, motivations and engagement.

“The Affinity Survey has been so valuable for CAMH Foundation. Every area of our organization, from brand and mass marketing to legacy giving, has leveraged the donor audience insights to shape strategy. Even more powerfully, the leads generated have delivered immediate, tangible value.” 
Kathleen Grace
Director, Direct and Digital Fundraising
CAMH Foundation

Different surveys for different needs

FOUR TYPES OF SURVEYS

Comprehensive

We use this type of survey to look at the differences in donors and non donors, identify warmer conversion opportunities and direction and key attributes that lead to higher LTV. It will give direction for proposition, key audiences and messaging. Use this survey if you are looking to inform and improve acquisition propositions, develop a high-level proposition and fundraising messaging, improve donor experience content.

Annual Program

This survey compares programs and determines will identify any areas of opportunity, any issues or problems within the annual program . It will give direction for propositions, messaging, offers and key audiences. Use this survey if you want to improve overall donor experience, journey design and increase the value of your annual file by investing in the right areas

Planned Giving/ Legacy

Planned Giving/Legacy

The Legacy survey will include annual program audiences but will be designed for legacy product/case for support development and so only Legacy/Legacy Prospect and new legacy identifications will be analyzed. It will give direction to legacy prospect profiling, identification, proposition and journey. Use this survey if you want to build a legacy platform/program and/or identify legacy prospects and design an experience to convert them.

Product

In this survey we take an in depth look at multiple segments of one audience and identify proposition/offer/features and benefits to give direction on product design and journey. Use this survey to guide product design, direct journey design, segmentation and to test audience specific offers or ideas.

CASE STUDY

Using Affinity Survey to inform Mid-Level Product Development

Heart & Stroke’s mid-level donors were an audience that had not been deeply invested in, resulting in an opportunity to increase insights and build propositions and offers to sit alongside the monthly Breakthrough Fund. There was a perception that offering donors the opportunity to designate may be compelling, but this was going to be difficult to execute with internal resourcing, and so…

Find new opportunities in existing donor portfolios. Interested?

If you are interested in learning what Affinity Surveys could mean for your fundraising program, fill out the form and we will get back to you shortly.

Your path to becoming a favorite charity starts here.

Download our guide and discover how to become your donors’ favorite charity.
We hope it inspires new ways to grow your impact.