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Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement…

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Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement…
A greedy man has a bad dream on Christmas Eve. A pair of teenagers date even though their parents don’t get along. Six guys take a ring to a volcano.  You know the stories, but when they’re told without feeling or style, they don’t sound so…epic. Same with marketing. The power of good marketing is how it balances the emotional resonance of creative with the analytical thinking of strategy.
Last week, we finally had the chance to gather in person for the first time since 2019 – and it did not disappoint. It was so wonderful to see everyone in real life, not on ZOOM, and have the opportunity to connect, catch up and share many laughs.
How do we ensure that our most generous donors, new or not, continue giving, and how and where can we see growth? We have the insights to help answer these and other key questions that charities have been asking in our latest research paper.
Are monthly donors different to one time gift donors – or is it just the way they choose to give? Find out in the latest episode of our Plot Twist Video Series, out now!
This week, Kimberley and Rachel get down and dirty with the data on the mid-value donor experience and how you can cultivate those relationships to boost your fundraising efforts.
Don’t sleep on lapsed donors. Did you know… When Lapsed Donors reactivate, they are more likely to increase their support by as much as 30% and they retain up to 10% better than new donors.
When we first started writing Leading in Pajamas posts, early on in the pandemic, everything was a new challenge, a new experience in leading our teams. We, like many, thought it would be short lived and these were thoughts, ideas and tips for managing through this time. We covered numerous topics through the blog: Empathy in Leadership, the Importance of Communication, Providing Meaningful and Constructive Feedback, just to name a few.
Did you know, studies show that our attention spans have been reduced to less than 10 seconds? Learn more about the importance of a diverse content strategy in this week’s episode…