Unexpected ideas.
Undeniable impact.

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The challenge Doctors Without Borders/Médecins Sans Frontières (MSF) Legacy team and Blakely started partnering in 2019, with a strategic plan…

Affinity Survey Direct Mail Donor Journey Mapping Insights Legacy Marketing

The Edge Fund

The challenge Heart & Stroke’s mid-level donors were an audience that had not been deeply invested in, resulting in an…

Affinity Survey Digital Marketing Direct Mail Donor Research Insights Integrated Campaign Legacy Marketing

Continue your legacy. Make your mark.

The challenge In 2020, Cuso International approached Blakely to develop a segmentation strategy to help tailor communications to ensure that…

Affinity Survey Data Analytics Digital Marketing Direct Mail Integrated Campaign Legacy Marketing Proposition Development

Together for Ballet

The challenge In 2020, COVID-19 was a disaster for the performing arts sector. Live performances were cancelled across Canada, and arts…

Case for Support Donor Research

A City Without Hunger

The challenge In 2017, the Ottawa Food Bank decided to launch its first integrated, year-end fundraising campaign to boost donations. …

Digital Marketing Direct Mail Donor Journey Mapping Integrated Campaign

Accelerator Fund

The challenge The University Health Network Foundation funds a wide range of medical care, research and education via a variety…

Case for Support Direct Mail Donor Research

After the Emergency

The challenge The COVID-19 pandemic exacerbated food insecurity in Canada. Thankfully, Canadians responded. In 2020, Food Banks Canada (FBC) saw…

Email Lead Generation Integrated Campaign

EAT 365

The challenge Families in the Waterloo Region go hungry every day. And the pandemic is making it worse. It’s also…

Digital Marketing Direct Mail

Camp at Home for Hope

The challenge The Mustard Seed is a grassroots charity in Alberta and BC, caring for those experiencing homelessness and poverty….

Digital Marketing Direct Mail Integrated Campaign

WHAT WE DO

Integrated Direct Marketing

Blakely offers a true, full-service direct response fundraising and marketing solution. We’ll develop digital-first, data driven fundraising strategies that deliver powerful go-to market tactics. We use real-time analytics and insights to report on a weekly, monthly, and quarterly basis. That’s how our integrated team of Client Service, Creative and Data specialists optimize messaging, content and delivery through multiple channels to hit your KPIs and long-term goals.

Digital Marketing

As in any other aspect of marketing, digital channels are now the most important way to engage donors. In fact, Canadian charitable organizations saw a 320% increase in digital-only donors in 2020. At Blakely, we’ll create a digital-first got to market strategy that targets your message for maximum impact. Blakely’s creative team bring a wealth of digital experience to create innovative ideas and content that capture the imagination. Our media and tech expertise ensure your message delivered for maximum ROI.

High Value Program Development

Every gift is important. But larger donations can unlock new potential. We can help grow the value of our donors, from one-time gifts to lasting legacies. From the ground up, we’ll redefine the fundraising proposition, map the donor journey and develop products based on audience insights and research. We’ll help you foster life-long relationships with high value donors and realize gifts with long-term impact.

Donor Research & Experience Mapping

Our analytics and research expertise can also be applied to rethinking your segmentation and conversion strategies for your donors. Our powerful methodologies for measuring affinity can uncover more than simple performance data. Our signature Affinity Surveys yield a deeper psychographic picture of your donor’s attitudes – and the gaps in your donor journey. The result is a three-dimensional picture of your donor relationships, helping you improve them.

Strategy & Planning

Strategic thinking drives everything we do, from long-term planning to the nitty-gritty of execution. Our strategic framework is built on the foundation of your value and fundraising proposition. We’ll work with you to find your audience, focus your messaging and fine-tune the right channel mix to break through. Our strategic approach positions your brand – and your mission – to face the future

Insights & Data Analytics

Data analytics and insights are baked into Blakely’s DNA. Our Insights team uses advanced data analysis and benchmarking tools to build and execute strategies – all developed in-house. Tools such as BENCH, which can analyze up to 10 years of metrics on a micro-scale to identify gaps and opportunities, and RAPID REPORT that gives you a real-time, dynamic snapshot of our performance. The results speak for themselves: more insightful strategies, more effective campaigns, and a deeper understanding of your donor relationships.

Get in touch to see what we can do for you ›

Our relationships

When success is

personal, your

partner matters

We believe in a client relationship that combines strategic counsel, collaboration and mutual respect. Our team works as an extension of our client’s to solve their most challenging business problems. And have a lot of fun along the way.

FEATURED CLIENT