Services: Legacy Marketing

The challenge In 2020, Cuso International approached Blakely to develop a segmentation strategy to help tailor communications to ensure that...
Over the last two years, COVID-19 caused unprecedented levels of social, political and economic upheaval. It has marked a turning...
There has never been a time in my life when conversation was more important. I miss the casual conversations with...
One of the oldest ways to give money to good causes we love has been a legacy gift. History has...
Fundraisers and marketers are often looking for a secret sauce to increase giving, engagement and improve ROI. We know that...
We believe in the power of conversation to engage and connect people. And this idea is particularly important when it...
Over the last year, driven by major changes in donor motivations and behaviour, we have emphasized the importance of the...
I have never experienced a more important time for major investments in legacy giving than right now. During my career,...
Legacies are the big opportunity for fundraisers right now. But the truth is simple. What got us to this point...