Services: Legacy Marketing

Our latest research and insights into legacy giving and age have truly changed the way we think about how to...
Elevated Experiences: Understanding and Acting on Donor Needs
Speakers: Kimberley Blease (EVP, Strategic Solutions & Consultancy, Blakely) Rachel Hunnybun (Director, Strategic Solutions, Blakely) Candice Gillman (Senior Account Manager, Blakely)Megan Vandekerckhove...
The challenge Doctors Without Borders/Médecins Sans Frontières (MSF) Legacy team and Blakely started partnering in 2019, with a strategic plan...
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Taking a closer look at what makes donors fall in love with the charities that they support. Download the PDF...
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The challenge Heart & Stroke’s mid-level donors were an audience that had not been deeply invested in, resulting in an...
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The challenge In 2020, Cuso International approached Blakely to develop a segmentation strategy to help tailor communications to ensure that...
Over the last two years, COVID-19 caused unprecedented levels of social, political and economic upheaval. It has marked a turning...
There has never been a time in my life when conversation was more important. I miss the casual conversations with...
One of the oldest ways to give money to good causes we love has been a legacy gift. History has...
Fundraisers and marketers are often looking for a secret sauce to increase giving, engagement and improve ROI. We know that...