Categories: Fundraising Strategy

Sustaining growth is the biggest concern on our minds right now. After the years of increase in prosocial behaviour seen...
Should fundraisers be worried about today’s economic uncertainty? From pain at the pumps to global conflict to pandemic confusion, 2022...
The Thanksgiving season is nearly here – with an emphasis on the “giving.” Conceived a decade ago as a counterpoint...
Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement...
How do we ensure that our most generous donors, new or not, continue giving, and how and where can we see growth? We have the insights to help answer these and other key questions that charities have been asking in our latest research paper.
Are monthly donors different to one time gift donors - or is it just the way they choose to give? Find out in the latest episode of our Plot Twist Video Series, out now!
This week, Kimberley and Rachel get down and dirty with the data on the mid-value donor experience and how you can cultivate those relationships to boost your fundraising efforts.
Don't sleep on lapsed donors. Did you know... When Lapsed Donors reactivate, they are more likely to increase their support by as much as 30% and they retain up to 10% better than new donors.
Did you know, studies show that our attention spans have been reduced to less than 10 seconds? Learn more about the importance of a diverse content strategy in this week's episode...
This week we're navigating through the Story of Digital. Since 2020, digital giving increased significantly. While some organizations who embraced digital well before the pandemic thrived, others continue to play catch up. How have you been integrating digital into your mix?