Webinar: Content that Converts – Digital Strategies That Acquire and Keep Donors Returning

Speakers:

• Maeve Strathy VP, Client Relationships, Blakely
• Miranda Fuller Account Director, Blakely
• Ronen Tal CFRE Director, Integrated Marketing & Fundraising, Nature Conservancy of Canada
• Kate Stephan Senior Associate Director, Digital Fundraising, Children’s National Hospital Foundation

Our latest research confirms that well-informed donors are more likely to stay engaged and contribute more over time. But in today’s digital-first landscape, are your communications truly resonating?

This session will show you how to transform everyday content into powerful donor engagement tools. We unpack the theory behind effective digital communication and share high-level insights into what drives donor connection and retention. From email campaigns that use dynamic content to social storytelling, you’ll discover how strategic content choices can influence donor behaviour and deepen relationships.

Featuring practical examples and a case study from Children’s National Hospital Foundation and Nature Conservancy of Canada, we demonstrate how charities are building brand-consistent, emotionally resonant donor experiences—and raising more money in the process.