NEW RESEARCH – Mobilizing Legacy Giving to Deliver Fundraising Success Across Generations

Our latest research and insights into legacy giving and age have truly changed the way we think about how to build increased lifetime value into fundraising programs.

We have always known that legacy giving is built from great donor experience and strong annual and leadership giving — but with new generations entering the prospect pool, at younger ages than we have seen historically, we are also seeing how planned giving can inspire people to make deep connections with the organizations they feel connected to.

It’s a powerful combination and it’s a game changer when you can harness the idea of gifts now and in the future. This paper is focused on the insights people need to think differently about with regard to their legacy programs to realize the strategic advantage of collaborating with colleagues from across other revenue programs.

Using these insights to your advantage can truly change relationships with donors and outcomes for the charity.

Download the full paper now: