Webinar: The Value Shift: Acquisition Built with Intention

Speakers:

Kimberley Blease, EVP Strategic Growth & Innovation

Rachel Hunnybun, VP Donor Experience

Donor Acquisition is one of the most challenging areas of focus for 2025. With constantly changing external landscapes, numerous tactical and strategic options at play and broad ranges of potential donors all-consuming information differently, it can feel like a constantly changing program that is critical to the future!

At the heart of successful acquisition is the message and offer. Our latest research reveals how donors want to be asked—exploring language, incentives, motivations, and post-donation expectations across key target audiences.

We will cover learnings from both lapsed donors and those who are yet to donate across generational groups, to help accelerate the learning curve that will lead to acquisition optimization. We will examine connections and motivations to enable you to better identify potential new audiences then target those audiences with value propositions and offers that inspire people to take action.

Insights is power when it comes to audience understanding and building strategy to meet the new opportunities and needs of donors. Ready to stop guessing and start acquiring? Join us to discover what donors actually want—and how to engage or re-engage them before someone else does.

Watch the full webinar above!