Webinar: Investing in Tomorrow: How Legacy Gifts Can Support Your Organization’s Future

Speakers:

Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Graeme Kembel, Strategist, Strategic Initiatives (Blakely)
Kudzai Riva, Director, Planned Giving (UNHCR Canada)
Cathy Wellwood Chief Development Officer (Good Shepherd)

The future of your organization’s funding is within reach—if you invest in legacy and planned gifts. From blended gifts to strengthening relationships with loyal donors, legacies provide a proven path to sustained support and increased lifetime revenue.

Hear first-hand from two organizations at the National and regional level who are making Planned Giving a core part of their fundraising strategy. UNHCR Canada has big goals and great success in attracting and inspiring donors to connect and commit at the national level. Hear how they are doing this by utilizing best practices in digital and mail engagement. Hear how Good Shepherd, a regional organization, is transforming its community with personalized outreach as part of their legacy strategy.

We will also share our latest donor attitudes and affinity research on planned gifts, both for traditional donor audiences and the new generation of legacy donors who are passionate and enthusiastic about putting charities they care about in their estate plans.

We will be providing insights on key marketing strategies to drive planned giving forward and share tactics to inspire legacy giving from new donors to long-term loyal donors – all who may need different engagement in order to take action and include your organization in the estate plan.

If raising more money and investing in lifetime value through legacy giving is in your strategic plans for your organization, this session cannot be missed!

Watch the full webinar above!