Webinar: From Gratitude to Growth: Donor Experience as an Acquisition Driver

Speakers:

Rachel Hunnybun, VP, Donor Experience, Blakely

Kimberley Blease, EVP Strategic Growth & Innovation, Blakely

Kara Warr, Director, Digital Media, Direct Response, American Diabetes Association

Donor Experience is more than stewardship – it’s an essential growth strategy. In today’s fundraising landscape, conversations and word-of-mouth are driving donor decisions more than ever before, making strategic donor experience a direct driver of revenue growth. Organizations that deliver the experiences that donors need, aren’t just attracting new donors, they are retaining them.  Over time these key strategies are increasing lifetime value, shifting strategic Donor Experience from a ‘nice to have’ to a ‘need to lead’ business-critical investment. 

Watch this inspiring session that showcases the power of donor experience and the most crucial elements you need to understand in order to deliver donor experiences that will fuel acquisition and improve lifetime value. 

In this session, we explore:

• Why Donor Experience is so powerful: it’s role in increasing donor affinity and improving acquisition
• A New Donor Experience Model: A practical framework for elevating donor interactions, enabling you to focus and plan.
• Real-World Insights from American Diabetes Association: Why they’re investing in donor experience, what they’re testing, and how it’s shaping their strategy. 

This is your chance to learn how leading organizations are turning gratitude into growth—and how you can do the same.

Watch the full webinar above!