NEW RESEARCH: The Fundraising Forecast: The Trends Redefining Giving in 2026

Navigate donor mindsets with our latest donor research.

The landscape of charitable giving continues to shift—and at an accelerating pace. Over the past five years, we’ve tracked donor attitudes across the U.S. and Canada, and the changes have been profound. Motivations, expectations, and behaviors are evolving as economic uncertainty, cultural shifts, and global events reshape how people view philanthropy, and these changes will continue to challenge traditional
approaches and demand new thinking.

This year’s Fundraising Forecast is designed to help you cut through the noise. It’s not enough to react to trends—we need to anticipate them. Inspiring generosity today means meeting donors where they are, understanding what drives their decisions, and innovating in ways that keep your mission front and center.

This paper offers actionable insights to help you stay ahead of the curve and build strategies that resonate.

Download your copy now!

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