October 2025 Pulse Check – Quarterly Insights Update

As we near year-end, many of the trends observed in the spring persist. However, consistency doesn’t necessarily mean calm especially in light of the current postal disruption. This introduces new uncertainties that could impact our outlook.

With our finger on the pulse, here’s what we’re seeing:

• Canada Post Strike: Navigating Uncertainty
• Declining Acquisition Volumes
• Digital vs. Direct Mail Channel Shift
• Source Mix Impact
• Donor experience supporting retention and fueling acquisition.

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