Sandi Ruffo

YOUR WHY

Conquering the almost impossible. The thrill. Magic, rabbits, and pixie dust.

FAVOURITE QUOTE/ONE-LINER

That put a smile in my bucket.

Webinar: Mid-Level Series Part 1: Unpacking the Mid-Level Donor: New Research in 2026

Speakers: The fundraising landscape is shifting—and nowhere is that more evident than in the evolving profile of mid-level donors. As organizations seek to bridge...

Donor Experience Fundraising Strategy General Hot Topics Insights & Analytics Market Research Mid-Level Giving

NEW RESEARCH: Beyond the Middle: New Expectations and Opportunities in Mid-Level Giving

Mid-Level Giving Needs a Reset As finding new donors becomes harder and more expensive, and fewer people are giving, the...

Donor Experience Fundraising Strategy fundraising trends General Hot Topics Insights & Analytics Market Research

Webinar: Content Strategy & Planning: Creating Donor-Centered Communications that Work

Speakers: Donors are taking in more information than ever — but only a fraction of it sticks. That’s why strong...

Digital Fundraising Donor Experience Fundraising Strategy General Hot Topics Integration