Video: Plot Twist – The Audiences Series (Episode #10: The Story of Monthly Giving)
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How do we ensure that our most generous donors, new or not, continue giving, and how and where can we see growth? We have the insights to help answer these and other key questions that charities have been asking in our latest research paper.
This week, Kimberley and Rachel get down and dirty with the data on the mid-value donor experience and how you can cultivate those relationships to boost your fundraising efforts.
Don't sleep on lapsed donors.
Did you know...
When Lapsed Donors reactivate, they are more likely to increase their support by as much as 30% and they retain up to 10% better than new donors.
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