Back to Blakely exchange

Webinar – Attitudes Towards Giving Now: Updated survey results on Canadian and American attitudes towards giving NOW.

As the COVID-19 pandemic continues, and our charitable organizations are working to communicate and engage their donors, what are people’s thoughts about giving now? And, how does it affect their willingness to give as we move across 2020?
Blakely, in collaboration with The Aber Group, has conducted a second round of research among women and men aged 35+ in Canada and the US. The aim is to find out how people are feeling about charities as COVID-19 continues and understand how these attitudes are shifting. We’ll share the second round of these results in our FREE webinar which has been extended in order to dive in on some of the critical issues that impact our strategies and thinking as we move forward together.
Key areas of focus for the Google Survey include:
Attitudes towards giving during the pandemic – are people more, or less inclined, to give now than in the past? Are they planning to give more, less or the same as last year? And how has that changed in the past 2 months?
• Are there differences between men and women, ages, regions, Canadians, and Americans?
• How do people want to help, and how does this impact our case for support?
• What do donors need/want from us?
• How can charities that are not directly responding to COVID-19 communicate with their donors?
• Indications on how efforts now might translate to giving in the future
We’ll translate findings into actionable advice and share ideas on how your charity – regardless of size or cause – can communicate with your donors in the best possible way. We plan to repeat this survey again to provide you with ongoing information about how donors are feeling towards giving, and how those attitudes might change over time. Our goal is to support you in your key communications and understanding of donor needs and help you align messages that will make a difference in your donors’ experience through the crisis and into recovery.