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Webinar: Beyond Open Rates: The 101 of Email Marketing

Kimberley Blease (EVP, Blakely) 
Kurtis Ledingham (Digital Marketing Specialist, Blakely)
Jenson Quon (Director of Campaigns & Digital Fundraising, The Mustard Seed)

Emails have the incredible ability to captivate and inspire generosity – are you fully utilizing every opportunity to create a remarkable email journey for your valued donors?  
In this enlightening session, we highlight essential components to be considered within your own email strategy to optimize and fortify your connections with donors. Discover how email optimization can elevate your overall donor experience and enhance your communication efforts.  
Key takeaways include: gaining a deep understanding of the crucial elements of email marketing and their impact on creating a more rewarding donor experience. Additionally, uncover insights that will empower you to build a compelling business case for enhancing your email strategy and optimization.