Webinar: Bridging the Generational Gap: Fundraising Strategies for Every Donor

Speakers:

Rachel Hunnybun, VP Donor Experience (Blakely)
Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Megan Feltham, Senior Manager, Senior Strategist, (Blakely) 
Lina Mohamed,Vice President, Direct Marketing & Third-Party Fundraising (Canadian Cancer Society)

With five generations actively giving to charity, it’s tough to engage them all. But in today’s ever-evolving donor landscape, journeys and content designed for traditional donors are no longer enough. Explore new insights on reprioritizing programs, rethinking audience strategies and driving sustainable growth in today’s ever-evolving donor landscape!

This webinar reveals fresh strategies to connect with younger donors while keeping your long-time supporters engaged—paving the way for sustainable growth. Through compelling research, actionable insights, and real-world examples, we explore shifting donor attitudes, generational marketing opportunities, and smart tactics to drive growth, even with limited resources.

Watch the full webinar above!