Webinar: Engaging the Future – New Strategies for Increased Legacy Giving

Speakers:

Kimberley Blease (EVP, Strategic Solutions & Consultancy, Blakely)
Christy Mayer (Art Director, Blakely) 
Jackie Mersereau (Director, Planned Giving & Major Gifts (Acting) The Nature Conservancy of Canada) 

Legacy giving is finally receiving the attention and investment it deserves as a critical driver of lifetime value and sustained donor engagement across programs. But where should you begin when building or revitalizing your legacy program? Start with the key audience insights that are fueling legacy engagement—then apply these insights to develop a program from the ground up.

In this informative webinar, see the latest research on legacy giving explored through generations and see how a value-driven legacy proposition, along with clear legacy offers and well-crafted donor journeys, can make a significant impact on long-term engagement with legacy prospects. You’ll gain practical insights and see actionable strategies that can help you reinvigorate your legacy programs and increase giving through this vital area of focus.

Every organization needs an enhanced strategy to inspire more supporters to give a legacy gift! Now is the time to invest in legacy giving for sustainable future revenue and lasting impact. Watch the video below to get started!

To download the full research paper, click the button below!