Webinar: Legacy Giving in the Time of COVID-19: A Key To Recovery & Future Growth
In a global crisis where the world has changed and everything feels upside down, what we might have done before, might not seem right — now. Many fundraisers currently feel uneasy about legacy fundraising. People are sensitive, but it’s not whether you do it, it’s how that matters. More people than ever before — in Canada and the US — are writing wills, and your value connections matter to people more than ever. So how can you drive your Legacy and Planned Gifts in Wills program forward in an appropriate way, and how can you prepare for recovery and the opportunity ahead?
In this webinar, the Blakely team, with our special guest Stephen George of Good Leaders, will share with you how the mood has changed. You’ll get insights on how the public view gifts in wills, and why this matters even more now. You’ll hear how you can invest in the right tools that will better connect you to the people that care most about your cause. Join us and we will share:
Insights on behavior and attitudes to Legacy Giving right now, and why this matters now more than ever
Why this is a must-do opportunity for the future, and key to recovery
Why you should consider changing the way you measure success
The 10 steps to take right now in your legacy program and key messaging