Webinar: Mastering Donor Journeys: Strategies for Inspiring More High Value Giving
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Speakers:
Kimberley Blease (EVP, Strategic Solutions & Consultancy, Blakely)
Sara Campbell Mates (VP, Client Development, Blakely)
Rachel Hunnybun (Director, Strategic Solutions, Blakely)
Ericka Tovey (Senior Fundraising Strategist, Blakely)
Sustainable program growth stems from donors who are deepening their commitment to the causes they care about. These supporters are not just increasing their contributions; they’re becoming monthly sustainers, mid-level donors and legacy supporters. But how can organizations inspire these individuals to take action, upgrade their giving, and remain engaged?
The key lies in crafting donor journeys that are both insightful and strategically sound, ensuring that every interaction enhances the donor experience and fosters deeper engagement. In this engaging session, we will explore how a deep understanding of your audience, combined with the delivery of tailored donor journeys, can inspire sustained giving across a donor’s lifetime.
Watch now to discover how to design strategic, adaptable donor journeys, integrate touchpoints to meet donors where they are, and overcome barriers to implementing a great donor experience.
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