Webinar: Tribute Giving: The Often Overlooked Opportunity

Speakers:

Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Rachel Hunnybun, VP, Donor Experience (Blakely)
Ericka Tovey, Director, Strategic Initiatives Blakely)
Amparo Jardine, Executive Director, Donor Response Marketing (Diabetes Canada)
Jane Ouano, Director, Vice President, Direct Response Marketing (American Diabetes Association)

Tribute giving and specifically in-memory have always been powerful motivators for charitable donations. Tribute giving isn’t just a tactic—it’s a driver of donor engagement. Understanding what fuels this giving and what donors truly need can completely transform how charities approach tribute programs and connect with supporters.

With challenges in acquisition impacting charities significantly, tribute donors offer an opportunity that cannot be ignored. These donors are already showing they care about your mission—now, how you engage them next could make all the difference.

Tribute giving isn’t just another part of your annual program—it spans across all donor levels, from mid-level and major gifts to legacy giving. Yet, tribute donors often receive the least inspiring experiences, despite being some of your most valuable supporters.

Hear firsthand how American Diabetes Association and Diabetes Canada have leveraged tribute giving as a key part of their fundraising success. By understanding and leveraging tribute giving, you can maximize engagement and see a strong return on effort. 

We share key insights from our tribute giving research and strategies to help you refresh your tribute programs, deliver unforgettable donor experiences, and turn supporters into lifelong, high-value advocates.

Watch the full webinar above!