2025 Fundraising Forecast: Adjusting to the New Climate of Giving

With each new year, fundraisers face new challenges and new opportunities that deserve our attention – 2025 is no exception. But we know we can’t do it all, so prioritizing what’s important for our own organizations, teams and donors is key.

We hope that by highlighting some of the fascinating and inspiring insights and shifting mix and demographics in our donor audiences, we can support or even shift your thinking to what’s important now and what’s important to start considering strategically in the near future.

What is the 2025 fundraising forecast revealing?

• New approaches to building trust and measuring success

• Age-specific donor engagement patterns and giving behaviors

• Essential donor needs and enhanced experience strategies

• Legacy giving opportunities and digital engagement trends

• Expanding audience reach and leveraging favorite charity status

Our goal for this paper is to help you be successful in your fundraising and marketing endeavours and support you as you continue to shape and grow your organization and the sector in new ways, with new ideas and energy.

Download the full paper now: