Download your Guide: The Path to Becoming a Favorite Charity

What makes a donor choose one charity over another? What transforms a casual supporter into a passionate advocate?

One of the answers lies in becoming a donor’s “Favorite Charity” – a powerful non-financial KPI that directly correlates with higher giving, increased loyalty, and greater lifetime value.

This guide explores the concept of “Favorite Charity” status, why it matters to your organization, and how you can measure and improve your standing with donors through strategic donor experience initiatives. Download your copy below!

Download your guide to becoming a favorite charity

Our research shows donors give to their favorite charities 2.5X more than others.

Blakely’s Donor Affinity Surveys reveal exactly what it takes to achieve this coveted status by uncovering the motivations and emotional connections that matter most to donors. These insights point to five key needs that transform casual supporters into passionate advocates for your cause.