Webinar: The Power of Donor Affinity: Fueling Engagement at the Heart of Giving

Speakers:

Rachel Hunnybun, VP Donor Experience (Blakely)
Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Sara Campbell Mates, EVP Strategy & Planning (Blakely) 
Kathleen Grace, Director, Direct & Digital (CAMH)

Discover how donor affinity—those powerful feelings of connection—can drive giving, enhance donor journeys, and maximize lifetime value across your programs. In this session we’ll explore why people give, what they value about your work, and how to meet their needs to inspire deeper engagement.

Learn how to better understand, measure, and act on affinity insights to create strategies and tactics that resonate with diverse donor audiences. Drawing from cutting-edge research, amalgamated affinity surveys across over 40 clients and real-world applications, we’ll uncover how insights into donor connections can shape more effective journey development.

You’ll also hear from the CAMH (Center for Additional and Mental Health) about how they’re leveraging affinity insights to identify and engage new audiences that strengthen donor relationships and drive growth. Whether you’re looking to build a business case for deeper audience understanding or refine your current strategies, this session will provide actionable takeaways to elevate your fundraising and marketing impact.

Watch the full webinar above!

Want to learn more about affinity surveys? Click here!