Accelerate your marketing strategy by understanding your audience
To stay at the top of today’s competitive fundraising landscape you have to know your audience, what motivates them and what works for your program. You need a partner who brings smart, strategic thinking guided by insights, research, and your programs’ performance, so that you can make informed decisions that will drive success.
Dashboard of key Annual Giving KPI’s, updated monthly:
- Monthly updates
- Accessible from anywhere you can get an internet connection
- Focus on key KPIs that provide insight into how your program is performing today (no more waiting until end of year)
- Support identification of gaps so you can pivot strategy as you go
Digs into donor needs and motivations to build relevant donor experiences:
- Donor motivations
- Content & touchpoint needs
- Cross marketing opportunities
- Donor satisfaction
- Connection strength
- Proposition drivers
Detailed core analysis that covers:
- Acquisition
- Retention
- Re-activation
- Channel activity
- Monthly and mid-level programs
- Additional modules that cover Legacy, Tribute & Major Giving
Customized research and reporting tools can be used to optimize your performance to achieve your goals.
“Through analytics and insights Blakely has helped us build and grow both from a revenue perspective and from a donor experience perspective. The analytics and research insights have enabled us to drive the program forward and enhance the donor journey.”
Rowena Browne, Chief Development Officer, The Mustard Seed
Let’s chat
Blakely experts will be happy to show how our advanced tools can help you craft a insights-driven strategy, regardless of your scale and mission. Really, we just love talking insights!
From the exchange
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