Team Members: Ago Guastella

When Harry McCann opened his namesake agency in 1912, he gave it a memorable motto — “Truth Well Told.” There’s a reason this...

A greedy man has a bad dream on Christmas Eve. A pair of teenagers date even though their parents don't get along. Six guys take a ring to a volcano.  You know the stories, but when they're told without feeling or style, they don't sound so…epic. Same with marketing. The power of good marketing is how it balances the emotional resonance of creative with the analytical thinking of strategy.

For someone like me, who lives, eats, and breathes creativity, the last few months have filled me with optimism. I...

When I was a kid, art was my favourite toy. As soon as I was old enough to hold a...