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Taking a closer look at what makes donors fall in love with the charities that they support. Download the PDF...
The individual brushstrokes of an Impressionist painting may not look like much. But when you see the whole work from...
The challenge Heart & Stroke’s mid-level donors were an audience that had not been deeply invested in, resulting in an...
The Thanksgiving season is nearly here – with an emphasis on the “giving.” Conceived a decade ago as a counterpoint...
The challenge In 2020, Cuso International approached Blakely to develop a segmentation strategy to help tailor communications to ensure that...
Over the last two years, COVID-19 caused unprecedented levels of social, political and economic upheaval. It has marked a turning...
At this time of year, it can be hard to think about anything other than what’s right in front of...
The challenge In 2017, the Ottawa Food Bank decided to launch its first integrated, year-end fundraising campaign to boost donations. ...
The challenge The University Health Network Foundation funds a wide range of medical care, research and education via a variety...
