Team Members: Rachel Hunnybun
Charities are consistently asking themselves what donors need in order to keep connected, and giving, and doing more for the...
Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement...
Are monthly donors different to one time gift donors - or is it just the way they choose to give? Find out in the latest episode of our Plot Twist Video Series, out now!
This week, Kimberley and Rachel get down and dirty with the data on the mid-value donor experience and how you can cultivate those relationships to boost your fundraising efforts.
Don't sleep on lapsed donors. Did you know... When Lapsed Donors reactivate, they are more likely to increase their support by as much as 30% and they retain up to 10% better than new donors.
Did you know, studies show that our attention spans have been reduced to less than 10 seconds? Learn more about the importance of a diverse content strategy in this week's episode...
This week we're navigating through the Story of Digital. Since 2020, digital giving increased significantly. While some organizations who embraced digital well before the pandemic thrived, others continue to play catch up. How have you been integrating digital into your mix?
Are you making impact obvious? In today's episode, Kimberley and Rachel dive into the importance of impact and trust with shocking new affinity research that begs the question, "are you making impact obvious?"
New Episode out now! Who are they? How do we retain them? And the big question, will they continue to support? Tune in now to see how you can continue to bridge COVID to cause.
The Big Questions Series: The Story of Retention. The Mission Matters. This week we're focusing on loyalty and donor retention. It's an episode you won't want to miss!