Categories: Market Research

Sustaining growth is the biggest concern on our minds right now. After the years of increase in prosocial behaviour seen...
Should fundraisers be worried about today’s economic uncertainty? From pain at the pumps to global conflict to pandemic confusion, 2022...
Happy multiracial senior women having fun together outdoor - Elderly generation people hugging each other at park
Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement...
Last week, we finally had the chance to gather in person for the first time since 2019 – and it did not disappoint. It was so wonderful to see everyone in real life, not on ZOOM, and have the opportunity to connect, catch up and share many laughs.
How do we ensure that our most generous donors, new or not, continue giving, and how and where can we see growth? We have the insights to help answer these and other key questions that charities have been asking in our latest research paper.
Are monthly donors different to one time gift donors - or is it just the way they choose to give? Find out in the latest episode of our Plot Twist Video Series, out now!
This week, Kimberley and Rachel get down and dirty with the data on the mid-value donor experience and how you can cultivate those relationships to boost your fundraising efforts.
This week we're navigating through the Story of Digital. Since 2020, digital giving increased significantly. While some organizations who embraced digital well before the pandemic thrived, others continue to play catch up. How have you been integrating digital into your mix?
Are you making impact obvious? In today's episode, Kimberley and Rachel dive into the importance of impact and trust with shocking new affinity research that begs the question, "are you making impact obvious?"
New Episode out now! Who are they? How do we retain them? And the big question, will they continue to support? Tune in now to see how you can continue to bridge COVID to cause.