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This Friday is the second, federally-designated National Day of Truth and Reconciliation. We are giving our team time to reflect…
The Thanksgiving season is nearly here – with an emphasis on the “giving.” Conceived a decade ago as a counterpoint…
Supported by new research and insight, we have developed a better understanding of what mid-value donors need, how their needs have changed, and what insights and strategy we can employ to retool our approaches to engagement…
A greedy man has a bad dream on Christmas Eve. A pair of teenagers date even though their parents don’t get along. Six guys take a ring to a volcano.
You know the stories, but when they’re told without feeling or style, they don’t sound so…epic. Same with marketing. The power of good marketing is how it balances the emotional resonance of creative with the analytical thinking of strategy.
Last week, we finally had the chance to gather in person for the first time since 2019 – and it did not disappoint. It was so wonderful to see everyone in real life, not on ZOOM, and have the opportunity to connect, catch up and share many laughs.
How do we ensure that our most generous donors, new or not, continue giving, and how and where can we see growth? We have the insights to help answer these and other key questions that charities have been asking in our latest research paper.
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One of the key strategic conversations we’ve been having with our clients recently has been focused on optimizing their email…
At Blakely, we are very privileged to have the opportunity to frequently engage in debate and important discussions about the…
Giving Tuesday is a day of giving created right after two very big shopping days (owned by the retail sector)…
If you are one of the lucky ones, you don’t see a need for a bridge between your organization’s brand,…
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Envision brighter futures with University Health Network
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The challenge In 2020, Cuso International approached Blakely to develop a segmentation strategy to help tailor communications to ensure that…
The challenge In 2020, COVID-19 was a disaster for the performing arts sector. Live performances were cancelled across Canada, and arts…
The challenge In 2017, the Ottawa Food Bank decided to launch its first integrated, year-end fundraising campaign to boost donations. …
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